We have expanded our Williamstown lifestyle store. After knocking through to the shop next door, Ferguson Finch is now a much larger destination for fashion, gifting and everyday luxury in Melbourne’s west.
The new space means a broader range across gifting, candles and room fragrances, fragrance, bath and body, kids and baby, jewellery, and a bigger footwear edit, all curated with the same boutique focus on quality and wearability.
In this update
A bigger space in Williamstown
This expansion gives us more room to curate properly. More space to browse, more range to discover, and a better in store experience for anyone looking for a boutique lifestyle store in Williamstown.
What has changed
- A significantly larger shop floor after expanding into the space next door
- More room for new collections and seasonal edits
- A clearer, more relaxed layout for browsing and gifting
More gifting, fragrance and body
With the extra space, we have been able to bring in an even greater range of gift ideas, candles and room fragrance and body products. If you shop for birthdays, celebrations, host gifts or “just because”, you will find more options across premium brands and boutique makers.
We continue to stock a thoughtful mix of European and local suppliers, focusing on quality, beautiful packaging and pieces that feel special the moment you pick them up. If you are browsing online, you can also explore our wider edit across fragrance and bath and body.
Babywear and baby gifting
Our baby section has expanded too, with more pieces designed for practical gifting and keepsakes. You can browse the full range online via Kids and Baby and our dedicated Baby Gifts collection.
If you need a beautiful gift that feels thoughtful but easy to buy, this section is now much stronger in store.
New artwork from local creative talents
One of the best parts of expanding is being able to showcase more local artwork. You will now see new pieces from talented creatives, adding personality and a strong Williamstown feel throughout the space.
If you are shopping for something meaningful with a local story, explore our Frames and Artworks collection online.
Expanded shoe range, including Birkenstock, ASFVLT, Rollie and Frankie4
We have also expanded our footwear range, bringing in more everyday comfort brands that work for real life. You will now find a wider selection including:
- Birkenstock for supportive, iconic everyday wear
- ASFVLT sneakers for comfortable street styling
- Rollie for lightweight, easy to wear staples
- Frankie4 for all day support with a refined look
Want to browse everything in one place? Shop all footwear.
Footwear tip
If you are unsure on fit or best style for your wardrobe, visit in store and we will help you choose the right pair. You can also start online with our full footwear edit.
A destination store for Williamstown
Ferguson Finch has always been about curated pieces that feel elevated but wearable. With this expansion, the store is now even more of a destination in Williamstown for fashion, gifting, fragrance, jewellery, baby gifting, and shoes.
Visit or shop online
Explore the expanded Ferguson Finch in store, or browse online any time.
Shop online Visit in store Shop giftsFAQs
What kind of store is Ferguson Finch in Williamstown?
Ferguson Finch is a boutique lifestyle store in Williamstown offering curated fashion, gifting, jewellery, fragrance and bath and body, plus an expanded kids and baby section and a growing footwear range.
What shoe brands are available at Ferguson Finch?
Our expanded shoe range includes Birkenstock, ASFVLT, Rollie and Frankie4. You can browse the full range via our footwear collection.
Can I shop online if I am not in Williamstown?
Yes. You can shop online through our website and have your order delivered Australia wide. Start here: shop Ferguson Finch online.